Friday, 28 September 2012


These is the powerpoint presentation 'script' that I wrote. The visual references for the class, were our individual postcards on a powerpoint, followed by the envelope and sources. These changed as we went through the presentation. We also had a mock envelope, cut out cards to size, and an A3 copy of the infograph poster.



Following the development of the designs and looking over our group crit feedback, we decided on what we needed to improve and re analyse. Then we allocated ourselves specific tasks, to ensure we would have everything completed by the deadline, and to spread the workload so to speak.

This was our Action Plan:

  1. Budgeting statement for the introductory text on the postcard - Explaining what budgeting is, and how to control it.
  2. Exercise statement for the introductory text on the postcard - Explaining why exercising is important, and how we can fit this in with our daily routine as students. State that all our alternatives to the gym are free.
  3. Design envelope net.
  4. Powerpoint with individual postcards, sources and envelope net/design.
  5. Powerpoint script for oral presentation, and allocate parts to members of our group.
  6. Print an example to see if the font size of on our infograph is clear, or if it needs to be larger.
  7. Print envelope net on A3 paper, to scale. 
  8. Print to size postcards which can be handed around the class, as examples during the presentation.
  9. Print the main infograph poster, which is also to be included.
  10. Finish food and exercise vectors.
I was responsible for putting the powerpoint presentation together, designing the envelope net, and wording the text for the infograph and printing, along with Ewan. Whilst Harrison finished the final alterations on our final design, Abi continued research.

These were our final designs for our infograph explaining 'How to maintain a healthy lifestyle, as a first year student living on a budget?':

As you can see, me and Harrison worked very closely when it came to design, to ensure the fonts, colours, type size, spacings, layout and format were exactly the same so when put together as one infographic postcards, it flows together as a poster.

I really like the designs we came up with. I think that they are fitting to the audience, and I think they give of the right tone with being informative but not highly instructional. By including facts it also educates the reader. I believe our infograph to solve our 'how to' problem, fitted the brief we were given, and due to positive feedback could be successful.

Thursday, 27 September 2012


Today we had our first group crit. It was based around our 'How To' project. We had 5 minutes to present it to a different group, and then 5 minutes to answer questions. Here is the plan for points we needed to raise in our presentation:

These will be the main points to address also in our powerpoint presentation.

After we had given our presentation to another group, they wrote down some feedback and gave us some constructive criticisms. Overall the response to the work we had done by the time of the crit, had grown and developed further, and was in it's final stages. We were hoping for comments on how we can further enhance it, before we finalise the design for print.

The main points which were raised during feedback were:

- understandable and clear to read and see.
- shopping baskets and quit smoking chart were very informative.
- boring information in a fun infographic way so you want to read it.
- clear layout.
- primary research was thorough.
- problems with not addressing commuting students and mature students.
- good infographic research on design context blog.
- practical research.
- not considered foods for vegetarians/vegans?
- small text?
- could post through doors at accommodation to put up on notice boards in flats.
- designin the envelope?

Overall our feedback was very positive. After discussing the feedback we received, we decided not to include separate shopping baskets for vegetarians and vegans, along with commuting students and mature students. Students who live at home, or who are older than most other students, tend to not have the same problems as those freshers who are living away for the first time. However, we designed this for the majority of students. Perhaps if this idea was to be developed further at a later date, alternative issues as just mentioned could possible be raised too.

The postcards are aimed at first year students, so we decided to give them out at student residences as well as freshers fairs. After talking about accommodation, we thought it would also be a good idea to make a pull out poster of the complete infograph, opposed to separate information cards, which would be included also. It would fold out, with an A5 side per section. It could be displayed on student notice boards, to help inform others also. first time, and who have these problems to face with no help from their parents, etc.

We decided to look at the font size again and when tested out at actual A5 size print, the text is clear and legible. 


After confirming that infographics was the right style of graphic design we wanted to use to simplify our information, research, facts and figures, we began to initially sketch the postcards we had in mind. We researched the necessary facts and figures needed through primary and secondary research, and added the necessary information in order to inform, educate and persuade our target audience.

As we were covering topics such as health and finance, two subjects which students often disregard when starting university, we knew we had to deliver the information in a minimal way, without two much text. We also kept in mind that by including interesting infographics into our postcards in a fun way, that it would hopefully explain what the reader needs to know without them losing interest.

After our sketches were finished, we decided to have the following postcards:

- 'How To' question and introduction.
- Budgets.
- Food.
- Quitting Smoking.
- Exercise.

This is the start of our development. We allocated ourselves jobs to do, and I decided to design an introduction page along with Harrison to see if we could design a couple of variations to initially look at. The colour scheme we decided to go for was primarily grey, charcoal, white and raspberry, with muted tones for any other coloured elements.

I wanted to try and not put too much information on the postcards here, however I feel that they are too basic, and perhaps slightly hard to read as the text is condensed. I like the colour scheme I chose, and particularly the first design, due to the 'HOW TO' rotated 90 degrees. I feel it makes it more visually interesting, as the question and explanation are more separated, and placed more creatively. 

This is the next development that Harrison worked on. We decided to combine the two when we developed further, keeping with the basic colour scheme. I feel that Harrison's variation felt like more of  an infographic so after having a chat with the others in our group, and decided to keep how the text is separated by dotted lines, but change the font back to the version I used on my designs, and perhaps use a lighter background so the purple text is more easily read. 

I was responsible for researching and designing the smoking/quit smoking postcards, however after I had designed and the prices were placed, further discussion took place, involving what to include in regards to smoking and drinking, with showing prices and units etc. We felt our audience may take the information in the wrong way, for example, with the prices of cigarettes and rolling tobacco on, this could encourage smokers to buy a cheaper brand to save money, rather than discouraging it. So we decided to go for one postcard on quitting smoking to benefit both health and finances, fitting the brief better, and also encourages the maintenance good health. We wen against drinking for the same reason.

These were in keeping with our previous designs, keeping the same type (Arvil) and colour scheme as well as taking elements for the vertical text. I tok inspiration from a chart I previously came across on an infographic, which has a similar style in terms of layout. I experimented with where the line between the cost and brand should sit, as you can see in the bottom 2 infographics. We collectively decided that we preferred the bottom infographic, with a dark grey background, however, we liked the raspberry colour also, so will try and incorporate this somehow in further development. This style will be used for the exercise postcard also. 

The alternatives to smoking infograph. This was used without altering for our final postcards. The alternatives I chose to use were:

- Nicorette Patches
- Nicorette Gum
- Electronic Cigarette 
- Wrigley's Chewing Gum
- Polo Mints

I included the last two alternatives, as you can see in comparison of price how extreme the difference is, and when stopping smoking, it is advised to occupy yourself with something to replace the habit which involes the mouth primarily. And at 44p for gum, and 49p for Polo's the price difference is unreal. I also added at the bottom a fact stating that "smoking 10 a day, will cost you £80 a month/£1000 a year". This was to really inform and shock the audience into reconsidering their habit, and persuading them to a healthy alternative, which will therefore leave them with a larger budget, and a healthy lifestyle.

Harrison was responsible for compiling these designs for the food related postcards. The prices aren't all accurate on this development, as Jamie and Ewan were out researching the average prices for the listed supermarkets below the shopping basket. We thought that this was a fun, clever and interesting way of displaying our information without any calculations, and with minimal text. There is more information to still be added, such as a brief introduction to budgets.

The food vectors that have been made are typical infographic designs, keeping true to the style and format we were aiming for as well as being fun and slightly minimally illustrative. These will be shown in an organised layout showing what you will get for the average price that it's the shopping baskets on the previous card. We complied a 'healthy shopping list' which is what the average prices are based on.

The type also needs changing back to Arvil, to keep in line with the previous work I have done on my own, as well as work designed with my group.

Again these both need more work and development, but from the first drawings you can see the difference and how our vision has come to life.

Wednesday, 26 September 2012


We conducted a survey of 30 students in our class, of first year students, to see what the average amount of money was a week which was food shopping. The results are as follows:
  1. £30
  2. £20
  3. £20
  4. £10
  5. £25
  6. £25
  7. £30
  8. £30
  9. £20
  10. £30
  11. £20
  12. £20
  13. £20
  14. £20
  15. £35
  16. £40
  17. £40
  18. £30
  19. £20
  20. £15
  21. £25
  22. £25
  23. £25
  24. £20
  25. £20
  26. £8
  27. £50
  28. £25
  29. £30
  30. £30
This gave an average of £26.27 per week to spend on food. This will be beneficial to get an up to date view of student budgets which we can be included in our information pack. 

Monday, 24 September 2012


Following our task with Amber on Friday, we took the initial question we had to solve, and were asked to work in our groups to resolve the problem in an interesting and engaging way, to appeal to our target audience and solve the problem at hand.

Our 'How To' is 'How to maintain a healthy lifestyle, being a new student on a budget?'

Myself and the remainder of the group, which consists of Harrison Park, Ewan North, Jamie Pudsey and Abi Nelson, discussed the issue at hand and how we could go about this brief.

This is the brainstorm we did as a group:

You can see from looking at the brainstorm, you can see that we decided are target audience, which would be first year students at Leeds College of Art, as well as neighbouring Universities and College during Freshers Week/Freshers Fair's around the city. The audience we are targeting varies from 18 years old, to mature students, so the design has to appeal to everyone, which is why we have chosen to go for a minimalistic design using infographics, in the form of A5 informative postcards which are given away in packs. Each postcard will feature either, Alcohol, Drugs, Smoking, Food or Exercise as well as guiding the student on budgeting throughout. 

The tone of the information pack we will be designing is informative and educational, as well as being lighthearted and easy to read. We are hoping that through the design of infographics and text, the audience will be stimulated visually and therefore will engage with the information being told, without seeming dull and boring, It should also be persuasive in the sense of encouraging good health and a good attitude. 

We are planning on having a Twitter feed and a Facebook account so people can use it as a further source of information, on the cheapest supermarket shop of the week, so students are aware of money saving offers that are up to date and current, and readily available. They can also use it as a diary if wanted to record food and drink consumption etc.. Besides being useful for students, this will be a good way to see how the information packs are being received, and we can see if the idea is working as well or not as desired.

We plan on informing people of information such as the units of alcohol in relation to spirits, lager, etc and how this compares to your daily intake allowance. This will be the same for healthy eating. We will also have prices for food, drink, alcohol and tobacco, as we feel young people may not be put off smoking, for example, by this information pack, but will still be able to save money, whilst we encourage a healthier lifestyle, in hope that people will see the benefits.