Thursday, 27 September 2012

IDEA DEVELOPMENT

After confirming that infographics was the right style of graphic design we wanted to use to simplify our information, research, facts and figures, we began to initially sketch the postcards we had in mind. We researched the necessary facts and figures needed through primary and secondary research, and added the necessary information in order to inform, educate and persuade our target audience.

As we were covering topics such as health and finance, two subjects which students often disregard when starting university, we knew we had to deliver the information in a minimal way, without two much text. We also kept in mind that by including interesting infographics into our postcards in a fun way, that it would hopefully explain what the reader needs to know without them losing interest.



After our sketches were finished, we decided to have the following postcards:

- 'How To' question and introduction.
- Budgets.
- Food.
- Quitting Smoking.
- Exercise.

This is the start of our development. We allocated ourselves jobs to do, and I decided to design an introduction page along with Harrison to see if we could design a couple of variations to initially look at. The colour scheme we decided to go for was primarily grey, charcoal, white and raspberry, with muted tones for any other coloured elements.



I wanted to try and not put too much information on the postcards here, however I feel that they are too basic, and perhaps slightly hard to read as the text is condensed. I like the colour scheme I chose, and particularly the first design, due to the 'HOW TO' rotated 90 degrees. I feel it makes it more visually interesting, as the question and explanation are more separated, and placed more creatively. 


This is the next development that Harrison worked on. We decided to combine the two when we developed further, keeping with the basic colour scheme. I feel that Harrison's variation felt like more of  an infographic so after having a chat with the others in our group, and decided to keep how the text is separated by dotted lines, but change the font back to the version I used on my designs, and perhaps use a lighter background so the purple text is more easily read. 

I was responsible for researching and designing the smoking/quit smoking postcards, however after I had designed and the prices were placed, further discussion took place, involving what to include in regards to smoking and drinking, with showing prices and units etc. We felt our audience may take the information in the wrong way, for example, with the prices of cigarettes and rolling tobacco on, this could encourage smokers to buy a cheaper brand to save money, rather than discouraging it. So we decided to go for one postcard on quitting smoking to benefit both health and finances, fitting the brief better, and also encourages the maintenance good health. We wen against drinking for the same reason.




These were in keeping with our previous designs, keeping the same type (Arvil) and colour scheme as well as taking elements for the vertical text. I tok inspiration from a chart I previously came across on an infographic, which has a similar style in terms of layout. I experimented with where the line between the cost and brand should sit, as you can see in the bottom 2 infographics. We collectively decided that we preferred the bottom infographic, with a dark grey background, however, we liked the raspberry colour also, so will try and incorporate this somehow in further development. This style will be used for the exercise postcard also. 


The alternatives to smoking infograph. This was used without altering for our final postcards. The alternatives I chose to use were:

- Nicorette Patches
- Nicorette Gum
- Electronic Cigarette 
- Wrigley's Chewing Gum
- Polo Mints

I included the last two alternatives, as you can see in comparison of price how extreme the difference is, and when stopping smoking, it is advised to occupy yourself with something to replace the habit which involes the mouth primarily. And at 44p for gum, and 49p for Polo's the price difference is unreal. I also added at the bottom a fact stating that "smoking 10 a day, will cost you £80 a month/£1000 a year". This was to really inform and shock the audience into reconsidering their habit, and persuading them to a healthy alternative, which will therefore leave them with a larger budget, and a healthy lifestyle.



Harrison was responsible for compiling these designs for the food related postcards. The prices aren't all accurate on this development, as Jamie and Ewan were out researching the average prices for the listed supermarkets below the shopping basket. We thought that this was a fun, clever and interesting way of displaying our information without any calculations, and with minimal text. There is more information to still be added, such as a brief introduction to budgets.

The food vectors that have been made are typical infographic designs, keeping true to the style and format we were aiming for as well as being fun and slightly minimally illustrative. These will be shown in an organised layout showing what you will get for the average price that it's the shopping baskets on the previous card. We complied a 'healthy shopping list' which is what the average prices are based on.

The type also needs changing back to Arvil, to keep in line with the previous work I have done on my own, as well as work designed with my group.

Again these both need more work and development, but from the first drawings you can see the difference and how our vision has come to life.

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