This is the clothing tag I based my design around. It is 35m x 95mm and is made of a black, rubber like material. The tag can be easily manipulated and will retain it's shape. The images of the tag used as a basis are shown below.
Variations of tag colour:
Cream and Black
I personally like the black and white inverted tag and the cream and black colour schemes the best. I feel they'd work best for the brand and their corporate colours used, unlike the monochrome scheme which is a bit too polished and sharp for River Island. On the tag which the size and layout is based upon, the type used is cream on top of a black background.
I feel the typeface works really well in this context as well as the work created for my partner James. I think it shows that it is a versatile font and the detail/pattern inside the letterforms could be changed seasonally or for different brands, or even for different aesthetic purposes allowing for even more versatility.