Tuesday, 27 November 2012


This is the first brief for this module, and is focused around letting us "applying existing and developing understanding of visual language, visual research and visual thinking to set problems" focusing on:

- Strategies for identifying and exploiting sources of research in response to set problems. 
- Approches in gathering, organising and responding to primary and secondary research.
- The development of visual solutions to problems through the investigation of format, function, audience and context.

The brief is structured initially as a research brief, and consisted of us being split down in to 10 groups of 5/6. I was placed in Group 5, which also included, of Charlie, Jane, Alex and Jordan. Each group was given a research topic, which we would then discuss and break down as a group, allowing each to specialise in a particular area around the idea of 'transport'. 

We thought that this was a very broad category to work with, giving us much more variation and scope with our individual research projects. 

After much discussion, as a group we discussed in depth and then formulated a list of possibilities and ideas which came to mind initially, around the idea of transportation. 

Then from this initial brain storm, came up with a much broader list of ideas:

- Public/Private transport
- Infrastructure
- Problems within transport - timings, location etc
- Luxury Transport
- Environmental Issues - Carbon Footprint, Emissions etc
- Methods of Transport: Air, Sea, Road, Rail
- Signage and Semiotics
- International/Domestic
- People/Products being Transported
- Transport of communication - Internet etc
- Maps/Info graphics
- Laws and Regulations surrounding transport
- Smuggling Narcotics/Human Trafficking
- Travelling homes/gypsies/travellers
- Transport costs
- Commercial Transport
- Hybrid Cars and environmentally friendly alternatives to transport - walking, biking etc
- City and Country transport and variations globally
- Underground transport
- Security risks of transport
- Banned methods of transport - Concord plane, etc
- History of transport
- Transport Museums, i.e. Train Museum in York
- Future of transport - Space visits, modern transport alternatives

As you can see the possibilities surrounding transport are vast. In order to gather specific research each, we decided to pin point topics we thought we would be able to gather information on in terms of primary and secondary costs.

I thought logically about the topic I wanted to research further into. I commute daily from Doncaster and Leeds using buses and trains, and therefore thought it was fitting and appropriate for me to research the costs of Transport, as I would be able to gather primary research also very easily.

The other members of my group also chose topics according to their interests. Jane decided to look into Public transport, Alex wanted to research further into Commercial transport, whilst Jordan wanted to focus on the uproar of transporting narcotics globally and Charlie decided to focus on International transport and the variations. Overall I think we chose varied topics, which are easily researchable and should deliver a substantial body of research; both primary and secondary. The topics chosen can be seen highlighted on the brain storm we originally wrote out.

I wanted to begin my research by looking at the costs of travelling around nationally and internationally. I am going to begin by looking at prices of travelling primarily by car, train and bus, whilst looking at how prices have increased over time.

I am planning to structure my work by Primary and Secondary research, looking at visuals such as info graphics, price lists and maps, train and bus tickets as well as current petrol prices.

I am also planning on researching more contextual based information such as variations of costs nationally and internationally, inflation, costs to run transportation and facts/figures about all of the above.

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