Friday, 9 November 2012

WHAT IS VISUAL LITERACY?

The language of Graphic Design:

- ability to construct meaning from visual images/type
- interpreting images (past, present and future) from a range of times/cultures
- producing images that effectively communicate a message
- visual communication - understanding shapes, signs, gestures and objects

Then Anatomy of Type - Part 1 - An Introduction to type:

Rules - can't be broken, to be followed
Principles - how the rules have been arrived at. There to be explored.

What is typography?

Type is about drawing and illustration.
Materials affecting how we create a typeface: Stone, Sable, Bone (Quill), Wood, Lead (letterpress), Silicone (digital)
Wooden block letters - print development of straight lines, print etc
Silicone - digital technologies, basis of microchip

Ty.pog.ra.phy
- The art and technique of printing and movable type
- The composition of printed material from movable type

Form and Function in Typography:

1450 - Johann Gutenburg invents movable type (printed bibles)
1706 - John Baskerville is Born
1716-1728 - William Caslon creates old style typefaces (traditional)
1796 - Lithography is invented
1928 - Die Neue Typography published (Bauhaus/Swiss Modern)
1960 - Contemporary/Digital Age
Present Day - Digital Age

Print/Font Catalogues.
Globalisation - foreign typesets (Far East etc)
Nokia introduced first global typeface
Vernacular design/type
Branding, type and letterform
Sculptural, 3D.

Typeface Task:
As a group we had to pool together 5 typefaces we had collected each, and separate them into categories based around the original source of production - Stone, Sable, Bone (Quill), Wood, Lead (letterpress), Silicone (digital)






Method of Production                     Character of Letterform               

Stone                                                 Roman        
Sable   Classical, Pre-Industrial         Script        
Bone                                                 Calligraphy

Wood                                                Block
Lead    Modern, Post-Industrial         Modern
Silicone                                             Basic
                 
Alternative Character's:

Classical, Cropped, Archaic, Retro, Futuristic, Divided, Rigid/Static, Free, Expressive, Rounded, Playful

Oxidental = Oriental (through Europe, Russia and America)
Oxident = Orient (Far East/Middle East)

1pt = 172th of an inch = 0.3527mm
12 pt = 1 pica


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