Monday, 18 February 2013


Paul Arden - 'Whatever you think, think the opposite'

"Arden was a pre-eminent figure in British advertising in the 1970s and 1980s. By the end of his 14-year tenure at the agency he had overseen campaigns for British Airways, InterCity, Fuji, Castlemaine XXXX, Anchor Butter and, with Charles Saatchi, the Silk Cut print ads featuring a slashed sheet of undulating purple silk. He also came up with the slogans "The Independent. It is - are you?" and "The car in front is a Toyota". He was crucial to the rebirth of design-led advertising."
Source: guardian

"Don't give a speech put on a show" 
"If you can't solve a problem, it's because you're playing by the rules"

Include mock ups of the product in situ, e.g. P.O.S. This will also improve skill sets, or call in favours.

How could we take this further? Go the extra mile, don't just answer the brief.

Slides with colour swatches, fonts, etc clearly shown with Pantone shade, CMYK, RGB code.

Variations for web, phone, ipad, etc.

Site maps - website navigation.

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