The designers shown below, use unconventional layouts and break the rules of layout and grid to create an aesthetically pleasing visual. Placement of elements can be random, whilst some follow a guide however the original structure and grid has been moved around.
Neasden Control Centre - London Based Designer:
NCC uses hand rendered type along with collage, overlays and digital rendering to create his interesting, unusual layouts, however they still function and serve a purpose.
Images from Website: http://www.nozine.com
No.Zine is an independent arts zine, released in series and featuring a variety of young artists, designers, writers,
photographers and illustrators. Each issue is conceptually centred around it's issue number.Curation, illustration, design and art-direction by Patrick Fry with the help of many great contributors.
For more of Patrick's work visit:
No.Zine can be found in many
small bookshops and art spaces
I personally find the layouts of this zine simple yet with elegance, minimalism and contrasting colours,
pleasing the eye yet breaking the rules of colour theory and type, by placing text over a pink/white high contrast
Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences. - Source
Bass uses unconventional layout and grid, in a style very similar to the Russian propaganda posters, through use of colour and illustration, however placement of type and image isn't conventional and the grid has once again been broken and rearranged.
Paul Rand was a very famous modernist designer famous for creating logos for internationally recognised companies such as IBM. He is known for this strictly modernist style, and use of overlays. His conventions of type are also modernist by flushing to the left.
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Following a previous session I have completed a selection of layout thumbnails, taken from hand rendered drawings. These could be used or adapted for the '10 Things' Studio Brief, or for Design Context's 'Theory into Practice' brief. However it was good practice keeping in mind margins, gutters and columns whilst designing these as well as keeping in mind layouts should be aesthetically pleasing.
Below is a selection of existing layouts which I have added rulers too, to see how the page has been divided by columns and rulers. It is as beneficial to de construct a page as it is to create your own. You can see from the different variations below how pages are constructed. Some page spreads are complex made up of various grids and rules, however some are much simpler and follow standard conventions.
As well as showing how the composition of copy and image has been used it also shows the use of gutters and margins.