Tuesday, 5 March 2013

LAYOUT & GRID DESIGN

Layout and grid doesn't always need to follow 'the rules'. The use of abstract and unconventional layouts are seen much more now, amongst many minimalistic modernist layouts. 

The designers shown below, use unconventional layouts and break the rules of layout and grid to create an aesthetically pleasing visual. Placement of elements can be random, whilst some follow a guide however the original structure and grid has been moved around. 

Neasden Control Centre - London Based Designer:











NCC uses hand rendered type along with collage, overlays and digital rendering to create his interesting, unusual layouts, however they still function and serve a purpose.

Newwork Magazine:


Let the mass media say what it will, Newwork Magazine, a large-format biannual publication dedicated to art, design, fashion, culture and politics, proves the ongoing relevance of print yet.
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The product of Fashion Institute of Design students Ryotatsu Tanaka, Ryo Kumazaki, Hitomi Ishigaki and Aswin Sadha, the magazine's latest release marks its fourth issue. The group, who in 2007 formed their own design firm Studio Newwork, oversees all aspects of the magazine's production, from theme to design layout. On the origins of the magazine, Kumazaki notes, "Since the job as graphic designers is to convey clients' messages effectively, you hardly see graphic design studios having an opportunity to send their own messages directly. Fortunately through Newwork, we've got a chance to send messages purely from us."

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Those messages, printed in striking black and multiple shades of grey on 30-pound newsprint, convey a purity of purpose and an urgency of message that feels always on point. Seeing no borders between the creative fields, the studio freely juxtaposes fashion photography, graphic design and painting, all within a single issue. Issue No. 4, for example, features the work of fashion photographer Albert Watson, German graphic designer and typographer Wolfgang Weingart, as well as Brooklyn-born artist Robert Longo's foreboding gas mask image (see below). "It's a natural result of searching for what's good," Kumazaki writes. Rather than serve to confuse, this multidisciplinary approach results in a publication rich with optimism for all creative pursuits.
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No.Zine:

Images from Website: http://www.nozine.com



No.Zine is an independent arts zine, released in series and featuring a variety of young artists, designers, writers, 

photographers and illustrators. Each issue is conceptually centred around it's issue number.Curation, illustration, design and art-direction by Patrick Fry with the help of many great contributors.

For more of Patrick's work visit:
www.patrickfry.co.uk
No.Zine can be found in many
small bookshops and art spaces
around London.

I personally find the layouts of this zine simple yet with elegance, minimalism and contrasting colours, 
pleasing the eye yet breaking the rules of colour theory and type, by placing text over a pink/white high contrast 
background.






Saul Bass:



Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences. - Source

Bass uses unconventional layout and grid, in a style very similar to the Russian propaganda posters, through use of colour and illustration, however placement of type and image isn't conventional and the grid has once again been broken and rearranged. 

Paul Rand:  


Paul Rand was a very famous modernist designer famous for creating logos for internationally recognised companies such as IBM. He is known for this strictly modernist style, and use of overlays. His conventions of type are also modernist by flushing to the left.


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Following a previous session I have completed a selection of layout thumbnails, taken from hand rendered drawings. These could be used or adapted for the '10 Things' Studio Brief, or for Design Context's 'Theory into Practice' brief. However it was good practice keeping in mind margins, gutters and columns whilst designing these as well as keeping in mind layouts should be aesthetically pleasing.

Below is a selection of existing layouts which I have added rulers too, to see how the page has been divided by columns and rulers. It is as beneficial to de construct a page as it is to create your own. You can see from the different variations below how pages are constructed. Some page spreads are complex made up of various grids and rules, however some are much simpler and follow standard conventions.









As well as showing how the composition of copy and image has been used it also shows the use of gutters and margins.

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