Further concept development, focusing on specific details of the audience and tone, to which it should be designed and directed towards. I have summarised the specific audience I will target my work towards, with notes on tone of voice, future costing as well as product placement.
Here I delved more into the aesthetics and overall visual qualities of the info pack which I hope to make. This is not a definite list, but a list of finishes, processes, stocks and aesthetics I feel the pack should is suitable for. Research into these can be found on my design context blog in thorough detail.