Saturday, 26 October 2013


I started to develop design ideas for the layout of the booklet regarding typography and print. Once I had drawn out a layout which is aesthetically pleasing to females, decided stock and typography I began to place design elements together using InDesign.

- A6 Portrait Format
- Staple-Bind
- Coral Pink, Black and White Paper Stock (90 gsm)
- Black Type
- Foiling Details
- Interactive Elements for Reader

Once I had set up the InDesign document to the correct dimensions, format and ensured that the colour mode was set for CMYK, I was ready to begin designing.

I decided to use a 10x10 grid throughout to achieve a versatile layout, to my design ideas can be applied. The font used for the headlines is Abril Fatface in 12pt. I feel the rounded serif typeface is fitting in with femininity, which was suggested in the survey that was carried out. The contents list has been written in Baskerville, Regular, 8pt. This typeface was also suggested throughout the survey, and comes across more feminine than other serif fonts I looked at in consideration.  

On the left-hand side is a short introduction to type. I split the type into 3 columns to give modernity, simplicity and room for other design elements or interactive features. On the right hand side is the first chapter of the booklet, explaining colour contrast in the simplest of manners. The stock will be coral pink, the cyan rectangle would represent a die-cut showing white stock behind, and the black represents a die-cut with black stock behind. Opposed to printing contrasts I thought this was a more interactive approach to explaining the idea, especially with black and white. The shapes chosen are subject to change.

Cyan = White Stock, showing contrast with black. Shown through a die-cut.

Black stock/printed behind the white page, showing total contrast between black and white.

Below shoes the typographic colour section. In between this page and the next will be an insert of different colour type printed on white stock as an additional reference to readability and legibility.

Following the same framework and layout structure, font size and point size were placed onto one page, to add design elements to the page and to fill some of the void white space.

Facts and figures are shown in their simplest form to relate to the target audience, and to keep in line with the correct tone of voice.

Close-up view of different ways of aligning and justifying text. I wanted to show this rather than just simply giving an explanation for the reader to decode.

Further details shown to help clarify and explain to the user what is being read with a visual reference. 

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