I decided at this stage of the brief, I should organise a crit to gain feedback on my design ideas and concept so far.
I asked Bethany Dalzell (LCA, LVL 5) and Rob Dignan (Huddersfield Uni, BA(Hons) Graphic Design, LVL 6) to sit in and pass critique where necessary.
I began showing my design ideas and explained the concept behind the print pack being targeted at a female audience, with the potential name of 'How to print like a girl'.
The response to a info-pack targeting a female audience, seemed to be taken as a good idea from both Beth and Rob, whilst the name proved to raise an issue with the purpose and function.
Rob asked "what makes you print like a girl opposed to a boy?', stating the name implies the two sexes print differently, when actually the commercial printing industry is mainly male dominated. I stated that the name implies a pun, and a play on words such as "how to throw like a girl" by David and Goliath, opposed to differentiating the sexes within print, and the info-pack is designed aesthetically for girls, giving the concept of a gift-pack with all necessary information to designing for print included.
Beth agreed with what I stated, but implied that she understood where a male could get that perception from.
It was decided that the concept needs to be very clear that the info-pack would be 'designed for girls' rather than being different in content. It was also stated that perhaps the name could be changed to "Print for girls" for clarity, and using 'for', opposed to 'how to' suggesting a difference between sexes. This is something which is being considered.
I claimed that text books and print books for example, are generally very linear and masculine, and with a gap in the market to push that with designing a book which would appeal to a female audience more is a more unique concept, than designing and generalised info-pack for students or professionals for example.
The aesthetics of the initial design were agreed to be suitable and fitting with the concept and feedback received from my questionnaire and primary research.