Thursday, 24 October 2013

PRIMARY RESEARCH: SURVEY RESULTS

1. Age:
16 3
17 5
18 24
19 25
20 18
21 10
22 3
23 2
24 1
26 1
28 1
37 1
43 2
56 1
2. Do you ever buy a book/publication because it looks aesthetically feminine?
Yes 63.30%
No 38.80%
3. Do you own a print book?
Yes 46.90%
No 56.10%

4. Would you buy a print book, aimed at a female audience?
Yes 39.40%
No 28.30%
Unsure 34.30%


5. What colours remind you if femininity?
Pink 70
Purple/Lilac 38
Yellow/Lemon 14
Pastels 34
Silver 6
White 13
Red 13
Light Tints 1
Gold 5
Light Blue 9
Neutral, Cream, Beige 6
Cyan 2
Any Colour 1
Orange 3
Light Green 1
Chocolate 1
Magenta 1
Peach 1
Turquoise 2
Grey 1
Black 1
Plum/Maroon 1

6. What typography reminds you of femininity?
Cursive 15
Angry 1
Serif 10
Script 9
Handwritten/Brush 17
Italic 7
Calligraphy 5
Elegant 1
Decorative 5
Delicate/Thin 6
Block 1
Floral/Flourish 5
Rounded 5

7. What print finishes remind you of femininity?
Screen Print 34.10%
Lino 11%
Foil 45.10%
Emboss 56.10%
Deboss 18.30%
Laser Cut 29.30%
Die-Cut 24.40%
Paper Print 28%
Lithography 15.90%
Etching 20.70%
Heatpress 20.70%
Woodblock 8.50%
8. Would you be interested in a print guide for a female audience?
Yes 35.40%
No 28.30%
Unsure 28.40%
9. How much would you be willing to spend on a print book?
5-10 Pounds 73.40%
11-20 Pounds 30.90%
21-30 Pounds 5.30%

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