Tuesday, 8 October 2013

WHAT IS DESIGN FOR PRINT, WORKSHOP?


In todays session we went through the 6 categories that the design for print process falls into and defined each one, their importance, examples etc.

What is...

Format - This will determine the intended size/scale/shape of the completed design.
For Example - Posters, Billboards, Business cards.

Colour - Have to consider the tone of voice/format/audience in relation to colour.
For Example - Hues/tones/shades, Pantone Colour Matching, Grey Scale, CMYK.

Production - This is the method of production is considered the preparation within a process, and the 'actual making' of the design.
For Example - Exposing the screen for screen printing, pantone colour matching, cutting lino etc.

Process - This relates to the method of printing itself and also to the overall operation/procedure of the design.
For Example - screen printing, lithography, ink jet printing.

Finishing - These are the methods used in the final stages of production, influenced by variables like distribution.
For Example - Spot varnishing, binding methods, foiling and embossing.

Stock - This is really important when considering format and the materials on which the design will be exhibited, effected by the chosen printing process.

After forming this list in groups and collecting the varied definitions of these categories, it became apparent that this list is not definitive, and that it alters depending on intention and design. Each definition is a starting point for research within to each category.

We divided all of our printed examples required from last session into the groups listen below:

Format:

We split the examples into leaflets, flyers, business cards, magazines and packaging/misc. This part was simple as the format allowed us to determine the function of the design revealing its purpose.

Colour: 

We divided the examples into one colour & stock, two colours & stock, 3 colours & stock, and full colour which was easy to determine. We collectively found that much of the items using less colour were those such as leaflets. Magazines, books and most of the packaging examples fell under the full colour categories.


Production:

We split the items by those which were mass produced, bespoke produced or somewhere in between. 

Doing this first made it easier to split the more commercial designs from those one off or specially created items. 

We found that items such as receipts for example were harder to work out. For instance, the train tickets and receipts, vary in stock choices which then in turn alters for each ticket. Receipts are printed using heated plates so when exposed to hear turn black, hence the printed letters.  


Process:

This section was more difficult to categorise. It wasn't always straight forward to see which printing process had been used, as the methods chosen varied a lot. 

After looking at the printed material and having a discussion, we divided the processes into - laser printing, screen printing, inlet printing and letter press. 

The receipts were slightly harder to pin to a printing process due to the heat burning the stock. 

Cost:

We looked at was the cost of individual production of the work shown. 

This proved difficult determining the cost, due to working out costs of ink and stock. We also discussed whether we should include costings for screen print boards, paints, etc, which did cause some disagreements.


After this we decided to split them into types of graphic design:

- Branding and Identity
- Publishing and Editing
- Packaging and Promotion
- Information and Wayfinding

Some items were slightly more difficult to determine, as they fell into several categories, such as greeting cards and a printed paper napkin.


It became apparent after this workshop that their are many links between design and print, however some are slightly more illusive.

Overall, we found that mass produced items, i.e. promotional materials as well as packaging, publishing and editorial fell into the same categories throughout the tasks.

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