Thursday, 21 November 2013


After drawing layout designs for the postcards, focusing on colour theory and print, I started to develop the visuals and illustrations for the cards. I wanted the postcards to be double sided, so they form a set one way of CMYK, RGB, terminology etc, and on reverse the relative theory of CMYK and RGB (subtractive and additive) as well as special colour samples, which cannot be re produced with the print process colours.

In the designs shown below, I have tried to incorporate the diamond shape which has been used throughout for additional aesthetic details. Below you can see how the shape has been manipulated and overlapped to show the process and primary colours, as well as simpler designs with circles and squares, as traditionally seen within colour theory.

I plan on using metallics on the special cards as shown below. These will be to show the Pantone PMS matching system, and other print finish methods used to produce these colours - paint, screen print, pen, etc, as well as with fluorescent colours. I also wanted to include a card on colour assimilation showing how all colours can be made from primaries when mixed correctly. 

Due to time restraints, budgets and Pantone printing facilities, these swatches will be mocked up with alternative inks/paints used to digital print, allowing the audience to gain an understanding without incurring extra costs for 8 colour swatches (4 metallic, 4 fluro). 

I want to add details such as CMYK codes and percentages as well as facts and a miniature glossary specialising in colour terminology to allow the reader to understand and apply the content much better.

They will be printed at A5 portrait, white silk card, allowing for consistency, continuity and strength of the cards.

I am considering using a belly band with a short introduction to colour on the back, with a title on the front. This would hold the cards tightly and securely. They feature minimal, basic and easy to understand information on colour and basic theory to allow beginners to understand and apply colour correctly for print design, or even web design if necessary, depending on how the cards are used by the audience/consumer.

Double sided CMYK postcard with relative subtractive colour theory information on the reverse. The same is shown below for RGB and additive colours.

Glossary shown on left, with colour assimilation and CMYK codes shown to the right. A double sided postcard.

I really like the simplicity of the designs along with the typeface and smaller text details and facts added. Very clean, simple and subtly feminine.

As shown on the design thumbnails these two cards will take the same shape and design as the CMYK and RGB, cards however with different 'special' colours filling in the diamonds opposed to process colours.

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