Saturday, 30 November 2013


Based on my initial ideas for this brief, I looked into it again finding focus points which concepts could work around. I chose 3 concepts to think further about and research into; these mind maps can be seen below.

After I had written my mind maps, it enabled me to find focus within the two strongest ideas to develop further, Pick and Mix and Parenthesis. 

Further idea development can be seen below, looking more carefully at detail and specifics, gaging audience, and tone etc as well as concept and basic aesthetics.

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