I then chose two categories which I felt had the most scope within to develop a concept proposal.
I chose the British Seaside, and Festivals, such as Glastonbury, a festival I feel the target audience would attend with her friends. Below are two further mind maps, showing development of the two ideas, both of which incorporate weather.
The reason I chose to include weather within these is due to the weather being the most conversational topic nationwide, as is a classic marker of a British citizen.
After overlooking the mind maps above, I decided that the seaside print has been used and adapted within home ware and accessories including print for Next Home and their summer range, a competitor of Cath Kidston. I therefore decided to go with the Festival concept, as this is something which hasn't been investigated or illustrated in such a manner before.