I have chosen this brief as I feel it is something different which I haven't tried before, and fancied a conceptual challenge. The brief asks for a cover design, for a Penguin book, leaving it open to interpretation for the designer. This is something which I am looking forward to delving into as the briefs I normally choose or work with are somewhat restrictive. I also feel I can put forward my personal style and design aesthetic, which can't be done across the board. I am really excited to start researching and designing. I am hoping it will be an inspiring brief also, and more importantly - I would really like to win!