Eastpak - YCN:
Social Media, Apps, Web Design.
3 different target audiences - not very specific.
Very dry brief.
Digital Cinema Media - D&AD:
No specific target audience- quite open for response.
Ambitious/Creative - Unusual brief compared to those worked on in the past.
Unusual, interesting, visually exciting.
Challenging - Learn new skills.
Unsure how to work film editing software to a high quality level.
No meaning behind it - no purpose or literal engagement.
Copyright issues - music - could be hard to source copyright free music which is appropriate.
Main deliverable - Video.
Target Audience is wide.
How can I fill 5 A2 boards with a video? (25 seconds)
WWP - D&AD:
More variation and scope to the brief.
More interesting and diverse issues to deal with.
Could be expanded - print and web.
Al Gore gets to see our work - Top Guy!
Versatile design - to be applied to different medias.
Serious, important topic - tone needs to be considered.
Format to be considered.
May not appeal to younger audiences - may not been seen as important to some.
Choice of language.