Monday, 3 February 2014

JADE CLARK LOOK BOOK - DESIGN DEVELOPMENT

Below shows a mind-map and layout sketches, working out the best format and layout possible so designing can begin, being given the content by the client.



Format:

A5 Portait (Printed on A4 Landscape)
Coptic Bound (to allow for type/image to be shown clearly on the double page spreads, as well as saving costs and time for the client.)

Requirements:

Cost & Garment Name.
Logo on the cover.
Introduction to Jade Clark, and her manifesto/objective.
Contact details.

Design Development:

Below shows the design of the book in InDesign. 

A pdf of this was design was sent to the client via email, and she responded positively stated she thinks it looks "really good" and "loved it".

After speaking to Jade about the design, it was also appropriate to ask if she wanted any changes, however she was happy with the design work and photography choices, and specified only printing on white stock.

I am going to create a mock-up of the book with a cover, to send to the client before making any final changes. The mock-up will be printed on smooth, matte 160gsm IQ Stock, and will be laser printed. 


















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