After Sam and I met up on Friday, we thought it was appropriate at this stage of the brief to select a final target audience, after researching throughout the week on the most appropriate as this would would inform our later design decisions.
We chose in the end to target children, as we thought the best way to reach parents is through children in order to protect for their future, and plant seeds regarding global warming issues at an early age. We feel if sex education is important for school curriculums the future of the planet we live in should also be a necessity.
Below shows the mind maps created with emphasis on children, and the possible route to target them, for example, through schools. We think there is much scope within this idea for experimentation. We have also collated a list of further research topics to look at over the weekend, before starting ideas and development on Monday.