Thursday, 6 February 2014

VOGUE RESEARCH BOOK - DESIGN DEVELOPMENT

The research booklet will be the same format as Vogue, A4 Portrait. 

The document was set up at first in inDesign, and was set to 16 pages + 2 for front cover and back cover. A 12x12 grid was created across all of the double page spreads. 

Before I began placing any content, I worked out the topics to be placed on each page, or double spread, in order to place the content and images in the 'right' places. Vogue do not necessarily have a particular grid structure they follow, they are more designed and then elements which are spread across magazines, such as type setting are placed. A collage style is normally adapted in some way on many of the layouts previously seen, whether this be type or image based, if not both.

I wanted to place imagery and surrounding elements before placing text. This is where I started with the design process.

Page 1 & 2:

Introduction to Vogue & International Vogue
History of Vogue

Using column blocks and the logo is a key part of the Vogue layouts which have been previously researched into regardless of country, and are their two most used features. 

As this double page spread is for Introduction to Vogue & International Vogue and the History of Vogue I wanted to use Vintage photography and covers to echo this era and the content to be placed, i.e. information, facts, figures, and names.




Using placeholder text and the grids set, I am able to align column blocks centrally and in position.


Preview without imagery of the introductory pages. I then began to slowly place imagery around the type in order to gain a collage effect on the right hand side page, as seen in Vogue's layout examples.




I experimented with different imagery representing Vogue and it's luxuriousness as a brand, however didn't feel it gave the right aesthetic desired. I carried on altering the layout and imagery, and introduced black and white photography for the history page. The type was reduced to one column and moved to the right allowing for an image surrounded by white space. More vintage covers were placed on the right hand side of the spread.






Once I was happy with the imagery and the text columns, caption boxes and sub headers were added to re-create the Vogue style aesthetic, as well as making the content easily navigable.




Page 3 & 4:

International Variations/Introduction. 
International stats/figures.

With 26 International Editions and 14 other variations of the magazine, I want to show the diverse range available globally before analysing differences, events and culture.

I experimented with layout and vector imagery showing the globe. The colours were experimented with, however didn't 'pop'. The darker green shows the countries WITH Vogue magazines, whilst the pale green reflects those without. With different tones I was aiming to show the contrast between editions and country.







After several variations and experimentation, I decided to try and experiment with the following globe vector. The countries WITH Vogue will be in black, and the ones without will be made up of stripes as seen below. This will be done via clipping mask. I decided to choose black over a colour for the map, as I think it will stand out more in the booklet and leave a crisper, smarter, high end finish.

Variations of this map are shown further down amongst the imagery showing development and changes made.








A grid was used throughout to ensure a consistent layout and placement of type.















On the right hand side of the double page spread, the map showing countries with/out Vogue had been moved around and experimented with until I was happy with the placement. At first I scaled it to the full page and realised it would then be A4 - this would be too large for the scale of the booklet and wouldn't leave any room for type, or other imagery for example.



Experimentation of placement of the map created via a clipping mask.












Page 3 & 4:
(moved to 10-11)

Culture and Contrast between global variations.

As Vogue represent different fashions through different cultures, and editions of the magazine globally, I wanted to capture a small selection of published Vogue photographs which show more traditional wear and stereotypical models relative to the culture and ethics of the country. 





Type, image spacing and captions were all added to give a further magazine aesthetic.

Page numbers need to be added also.




The layouts shown above which have been designed for the booklet, have been inspired by existing international Vogue layouts which have been found and analysed via primary and secondary research.

Elements such as caption styling, and type columns have been adapted from the magazines polished, luxury aesthetic with a collage twist.

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