Sunday, 30 March 2014


Following the development of the look book for MONO which was previously posted, I had thought about interactive print elements which could be included through it to engage the customer more, and create a link to the online fashion industry which through both primary and secondary research is creating more of an impact online. By creating or applying QR codes to the looks featured, I would propose this when picked up on a smart phone/tablet to link the viewer to the video of the look walking down the catwalk showing flow and movement, followed by further images and links to the store. I feel this idea creates a uniqueness and link between the two whilst the transfer from printed look books to digital ones concludes, whilst creating a convenience and extra impact for 'impulse buys' from users. The look book is shown below with QR codes which would link to the proposed idea.

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