Monday, 24 March 2014


After carrying out primary and secondary research, and thinking about the design elements and concept in detail, I felt I needed to draw up some ideas for the smaller design elements. By designing the smaller elements featuring strictly branding, I felt this would allow the look books and invites etc to fall into place as grids, guides, layouts and type choices will be solidified and set in place with strict guidelines to follow.

Gift cards are usually credit card size, 55x85mm and feature rounded edges for ease of use and handling. A simple design has been drawn up below showing the fundamental elements of a gift card, for example, logo, to, from, value and card details.

A holder has also been drawn out as an initial idea for a net to hold the card in place securely, as well being presentable and luxurious.

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