Tuesday, 25 March 2014


As shown on the initial ideas posted previously, that I wanted the look book to be handbag sized, at A5 Portrait Format, to ensure the look book is held over the A5 photograph on the A4 poster. This adds security to the look book, a further depth layers and adds to the overall structural aesthetic of the brand. I felt by allowing the poster to be simple, yet luxurious still it will ensure the consumer is aware of the collection, brand, logo, contact details and fashions.

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