Sunday, 23 March 2014


For this brief I wanted to use as much of my own photography as possible, and felt due to the brief and concept at hand, monochrome photography is the route to go down. I want to try and reflect high-end fashion without using all fashion images. By using images of nature and their structural forms, I felt this would enforce the concept further, and add dept and texture to the printed and digital elements, whilst contrasting with the fashion images themselves. I visited Roundhay Park in Leeds and took photographs of textured and structural forms. These are shown below, and will be experimented with throughout the branding reflecting the forms shown through the clothes.

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