Sunday, 30 March 2014


Following primary and secondary research into press invites, and studying content and basic layouts in 'Graphic Design for Fashion' I developed two invites for both A/W and S/S fashion shows. Both use the same format, structure and layout following brand guidelines and maintaining continuity of the designs. 

As seen in the other design elements, the logo remains central, with structured text formatted below. The body copy used is Helvetica Neue Ultra Light, which I feel is subtle and allows the logo and photography to stand out. As the business will be based in London, the collections will preview at London Fashion Week as shown below on the invitations. 

The A/W Collection is monochrome, whilst the S/S collection features full colour images, which is the same as the look books again maintaining continuity across the brand and the printed/digital media (yet to be developed).

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Below shows a mock-up, which was printed originally at A5 Portrait format, and then trimmed down to shape and hold the type and body copy, as well as framing the logo and imagery. I didn't feel it felt or looked luxurious being executed in this way and wanted to experiment more with methods whereby the invite is held in a holder, or slipcase for example. This would add additional quality and a much richer tone of voice. 

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Above shows the production process of an A5 invitation holder. Mountboard was cut to size, covered with matte vinyl and scored to create stroke lines to place the invitation through on the corners. I much prefer this simpler style of holder which can hold the A/W and S/S invitations at once. The MONO logo will be on the reverse in black gloss vinyl to create a contrast.

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