Friday, 18 April 2014


I have put together a double page spread advert which would feature in the likes of Vogue, Vanity Fair, Harper's Bazaar. I feel these magazines reflect the luxuriousness of the brand, as well as appealing to the right target audiences. 

The advert itself is simple, reflective of the brand and it's underlying theme of luxury and high-quality products and services. The same grid structure and layout has been applied to that of other elements such as the poster, and look book, whilst following the brand guidelines at the same time.

The advert could run in UK editions or internationally due to the contact details, and QR code placed on the bottom right hand corner to allow readers to view the website instantly. This can be applied to smart phones and tablets, either at home or when out and about. I feel this form of advertising would be most effective compared to bus shelter ads and billboards as this is directly targeting the appropriate audience, however a balance is needed across different platforms.

No comments:

Post a Comment