Saturday, 3 May 2014

BRAND GUIDELINES CHANGES

After the crit changes were made in regards to spelling and grammatical errors. These were easily changed, and the guidelines are now ready to re-print and bind. It was also stated in my feedback the binding made it difficult to read some of the pages and to avoid silver stock. As a response, the guidelines will be bound with Japanese stab stitching, the same as the look book, and will feature the same two-tone vinyl front and back cover. This also adds continuity and further class and sophistication which is luxury when portraying a high-end brand. Furthermore this ensures the solidity of the monochromatic concept running throughout.

Photographs to follow.

Below - Pages individually marked to ensure correct puncture of holes. (1cm inwards and 10cm from the top/bottom.)



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